Guerrilla Marketing For Dummies
- ISBN13: 9780470289679
- Condition: USED – GOOD
- Notes:
Product Description
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:
- Reach customers wherever they are
- Develop a cohesive guerilla-marketing campaign
- Capitalize on the hottest trends
- Cut through the constant marketing clutter
- Make products and brands stand out
- Use buzz, viral, grassroots, and experiential marketing
- Write a great press release
- Create opportunities for partnership and tie-ins
- Find budget-friendly ways to go guerilla
- Build a powerful online presence
- Work with existing contacts, publicists, and the press
You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Guerrilla Marketing For Dummies
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Very very helpful, and a great checklist to use for guerrilla marketing planning and execution. A must have.
Rating: 4 / 5
I just want to say this book is great. I had been hearing about Guerrilla marketing for some time, but I didn’t know how or if it actually worked. The authors do a good job of introducing crusty old-school marketers like myself to the down-and-dirty techniques of Guerrilla Marketing. I was espically fond of the coverage given to on-line and social media.
Rating: 5 / 5
I really had a great experience with this book. I was looking for cheap and inventive ways to market my growing business and my team (me + 2 others) found ourselves digging deep into our creative sides to come up with some pretty impressive street campaigns and publicity stunts. I want to thank Mr. Margolis and Mr. Garrigan for their informal, relaxed and fun approach to teaching novices like me a powerful and effective approach to increasing customer’s exposure to your business. Gold Star!
Rating: 5 / 5
This is an excellent book for small business owners. I picked up this book after I had to start cutting back my marketing budget for my company in the current recession, and it has proven to be a valuable resource for finding new, creative ways to market my business without costing a fortune. A definite addition to any small business owner’s library.
Rating: 5 / 5